ABOUT

Welcome to HOOK LINE SINKER, a New Zealand-based business committed to providing affordable, high-quality fishing gear sourced from trusted global distributors. We specialise in bringing you products that are not commonly found in New Zealand stores, ensuring that your fishing adventures are equipped with unique and reliable items at an affordable price.

Our collections cater to every aspect of fishing, with a carefully curated selection of RODS, REELS, LURES, HOOKS, FISHING LINES, TACKLE, NETS, BAGS, TOOLS, and APPAREL.

At HOOK LINE SINKER, we believe in offering products that combine durability, functionality, and affordability. Our mission is to help you make every fishing trip a memorable one, with high-quality gear tailored to your needs and preferences.

We sell more because we charge less! With no hidden fees and GST included in every price, we aim to be New Zealand’s most affordable online electronics store—making your shopping experience seamless and budget-friendly.

Thank you for choosing us to be part of your fishing journey!

As payment for goods, we accept Visa® and Mastercard®. We also take American Express® through PayPal®. The name that will appear on your credit card or bank statement will show as HOOK LINE SINKER.

Great Value
You’re not paying for our bricks and mortar, our staff costs are low, meaning you pay less at checkout.

Track & Trace Shipping
It can take up to 1–5 days before you receive the international tracking. Delivery can take 7–21 days.

Safe Payment
We offer a wide range of payment options, creating an easy and secure payment experience.

24/7 Help Centre
Get instant answers 24 hours a day, 7 days a week, 365 days a year through our automated help centre.

All products are only available for purchase online.